Discover why social media marketing should never involve fooling your audience If I had a dollar every time I read a blog post with a sensationalist headline, I wouldn’t need to run my own business. Unfortunately, media credibility has become a fond, distant, wholesome memory for my generation, just like Elvis on vinyl and manhattan cocktails for generations before (excluding hipsters, I know). As fun as it is to tell all those annoying headlines to “Get off my wall!” (yeah, back in my day, we called it a wall), sometimes you have to fight bad information with education. So I’m going to tell you a story about a REAL business located in Fort Lauderdale, Florida, that eliminated clickbait from their headlines, and saw their search rankings soar.
Most agencies will tell you that SEO and social media are essential to grow your business. It’s true: SEO, or Search Engine Optimization, is one of the best ways you can grow your business… and your presence online. There are a lot of myths about SEO, so we’re going to break it down for you. This article was created in September of 2015, so you KNOW you’re up-to-date for at least the next 4 months with this definition. SEO is an activity that helps you...
Bad things happen when you don’t have on page SEO
Last time, we discussed one of the big decisions you'll have when starting a new business: selecting a color scheme. If you haven't made it through the 1st tool at your disposal, go back to part I where we'll teach you the best way to select a color. Tool #2: selecting your full color scheme. Open Color Scheme Designer in a new window. Now that you've picked your main colors, there's no time to waste. This is, hands-down, one of the best color scheme referendum online - not only can you pick multiple schemes but it breaks down the accent colors for you, as well as giving you sample sites so that you can see how different hues can work together. Select the exact number of each color so that you don't waste time color matching later.
Selecting a logo or brand color scheme for your new business? Don't waste your time on the fluff. Other advertising agencies might put a target on our backs for saying this, but it's not ALL about creativity. Building a serviceable brand with color is a simple feat of art meeting science - and we'll teach you the proper ratio so that you can do it yourself. Tool #1: SCIENCE. Seriously, we're talking about psychology (ok, more of a soft science). When making an important decision, it's best to discover the most objective option a la Benjamin Franklin's moral and prudential algebra.