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Choose a Great Color Scheme for Your New Business, Part II

July 15, 2015

Last time, we discussed one of the big decisions you'll have when starting a new business: selecting a color scheme. If you haven't made it through the 1st tool at your disposal, go back to part I where we'll teach you the best way to select a color.

Tool #2: selecting your full color scheme. Open Color Scheme Designer in a new window.

Now that you've picked your main colors, there's no time to waste. This is, hands-down, one of the best color scheme referendum online - not only can you pick multiple schemes but it breaks down the accent colors for you, as well as giving you sample sites so that you can see how different hues can work together. Select the exact number of each color so that you don't waste time color matching later.

We always recommend simplicity. As both Murphy's Law and KISS would have it, it's much harder to screw up when you're working with fewer moving parts, or in this case, colors.

Here are the rules:

  1. Stick to the monochrome, complement or triad settings
  2. Make sure that the coolest color is the main color you are using - this means it takes up most of your space.
  3. Don't overuse the bright colors - they work better as accents (this is related to balance in design). Essentially, brighter colors attract the eye, and you are at a higher risk of developing a garish design if you overwhelm your audience.
  4. Remember, just because you're selecting complementary or even a monochromatic color scheme does not mean that you cannot use a grey or black to accent your design.

At this point, you should have completed one of the biggest long term decisions for your company. These colors will follow you around until you rebrand - fortunately, you followed scientific rules to get you where you are now, so you can be confident that you made a good decision.

Would you like to know more about how color scheme affects purchasing decisions? Check out our blog, based on research from University of Illinois, Urbana-Champaign.

References:
Color Scheme Designer
Men's Health
Palgrave Journals

Of course, there are other things to keep in mind when you make decisions like this - such as what industry you are in, what kind of products you are selling, your long term company vision. This is all a part of your strategy when starting a new business, purchasing a company, or rebranding a current brand. Feel free to drop us a line for a quick strategy consult.

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