Last time, we discussed one of the big decisions you'll have when starting a new business: selecting a color scheme. If you haven't made it through the 1st tool at your disposal, go back to part I where we'll teach you the best way to select a color.
Tool #2: selecting your full color scheme. Open Color Scheme Designer in a new window.
Now that you've picked your main colors, there's no time to waste. This is, hands-down, one of the best color scheme referendum online - not only can you pick multiple schemes but it breaks down the accent colors for you, as well as giving you sample sites so that you can see how different hues can work together. Select the exact number of each color so that you don't waste time color matching later.
We always recommend simplicity. As both Murphy's Law and KISS would have it, it's much harder to screw up when you're working with fewer moving parts, or in this case, colors.
Here are the rules:
At this point, you should have completed one of the biggest long term decisions for your company. These colors will follow you around until you rebrand - fortunately, you followed scientific rules to get you where you are now, so you can be confident that you made a good decision.
Would you like to know more about how color scheme affects purchasing decisions? Check out our blog, based on research from University of Illinois, Urbana-Champaign.
Of course, there are other things to keep in mind when you make decisions like this - such as what industry you are in, what kind of products you are selling, your long term company vision. This is all a part of your strategy when starting a new business, purchasing a company, or rebranding a current brand. Feel free to drop us a line for a quick strategy consult.