A tire manufacturer approached us to grow the brand in the passenger tire space, and expose it to a larger US-based audience.
When
February 2020
Who
Cosmo Tires
In February 2020, we engaged with Cosmo Tires, a Miami-based tire manufacturer and distributor. Prior to engaging with us, Cosmo Tires primarily sold to the Latin American market, featuring mostly off-the-road, heavy construction equipment tires. Seeking to break into the US passenger automobile market, Cosmo Tires hired us to leverage our automotive experience and knowledge to grow the brand and expose it to a larger US-based audience as a high-quality, low-cost alternative to top brand-name tires like Michelin and GoodYear.
As a racing driver, automotive journalist and passionate auto enthusiast, our CEO was especially excited to take on this client and leverage his automotive industry expertise and connections in addition to our robust digital marketing brand awareness expertise to help Cosmo Tires break into and establish themselves in the US market.
We took over Social Media pages for the business, optimizing all outlets with fully keyword-optimized text and high-resolution, custom, branded graphics sourced from conducted product video and photoshoots. We managed all product shoot details, sourcing cars and locations.
To drive more awareness and affinity for the brand, we got Cosmo Tires involved in grassroots Motorsports, placing the brand’s top tires in endurance racing, drifting, autocross, and off-road competitions, complete with sponsorships, tiers, and customer racing team support.
KEY HIGHLIGHTS:
Effective, low-cost advertising strategies have grown the online community to over 46,000 active followers
Over 92 million members of the ideal target market have been exposed to the brand through an effective targeted brand awareness campaign
739 custom posts designed to educate the consumer on social media and turn them into brand loyalists with curated content, tips and contests.
Built new website to showcase the brand, and educate consumers on the brand‘s unique design elements, warranty and motorsports program.
Leveraged motorsports relationships to launch Cosmo Motorsports for participation in Autocross, Endurance Racing, Time Trials and Drift.
Created a Customer Racing Program to feature Cosmo tires in various racing, drifting, autocross and off-road motorsports, rewarding customer racing teams for every podium finish with discounts, free tires and racing car wraps.
Conducted photography and videoshoots, sourcing vehicles, scouting locations and performing all event tasks. Created and supported press events by sourcing locations and inviting key automotive journalists.
“They took us from unknown into a motorsports brand, recognized and loved by enthusiasts.” - Management
Thrive.
Are you ready to become our next success story? In an industry that deals in fancy words and nebulous promises, we deal in results forged through strategy, relationships and expertise.
