In June, 2016, our agency was hired to help launch a new hotel booking website specializing in booking day rooms & featuring hotels that offer day room services.  

Big Deal Agency created Social Media pages for the business, optimizing all outlets with fully keyword-optimized text and high-resolution, custom, branded graphics. We wrote and keyword-optimized all web content for the new site and created several keyword target pages (KTPs) to get the site ranking for key search terms in an organic Google search. We announced the launch of the website with a keyword-optimized Press Releases that were picked up by 600+ media outlets, and used our social media network to promote the release of the website and the site itself.

To bring more brand awareness to the site, we launched a community building campaign and grew the followers from a pool of qualified members of an ideal target audience. After sufficiently growing the online community, we switched our campaign strategy to a mobile device-only geo-targeted campaign that is served exclusively to a small radius of the airports served by day room hotels featured on the site, focusing on people who have been stuck at the airport due to a cancellation or delay. Concurrently, we launched a Wikipedia campaign, submitting and editing Wikipedia articles to create a presence on the well-regarded and well-ranked public reference site.