Marketing is complex. Partnering with the right marketing company is even more complicated. In a marketing performance survey, 86.7% of business professionals who pay for services of one or more marketing agencies, or whose work responsibilities include working directly with their organization's marketing partner, expressed that they are either dissatisfied with, or do not understand the value the marketing services provided. That is an astonishing percentage of professionals who are not getting their expectations met by their marketing partners, yet continue to pay for services.
Sometimes, the marketing partner is just not the right fit. Maybe it is their core expertise, or their vision for the client does not align with core brand values. Other times, marketing companies use the "fire and forget" approach, with principals signing a long-term contract that is next to impossible to get out of, and immediately hand it over to an inexperienced, inexpensive team unable to meet KPIs then behind confusing automated reporting, a waterfall of mystery acronyms, or just disappear altogether with unanswered emails.
We built our company in protest to unethical marketing industry practices, so when any of the above happens, we take it personally. Our Marketing Audit is the perfect solution for the 86.7% of you out there who want to understand what they are getting, or not getting, out of their existing marketing partner.
Our expert audit team reviews your marketing partner's existing contract, quality and timeliness of deliverables & KPIs, effectiveness of current marketing strategies, and expertise level. We act in your interests, representing your company to your marketing partner, and leveraging our expertise as an impartial 3rd party. After our review, we propose a set of strategic recommendations on the future of your contract.
For in-house marketing teams, our audit teams reviews current marketing strategies, and team talent level, and proposes strategic recommendations to improve your company's marketing ROI through new campaign strategies, staffing and strategic partnerships.
Get on the right track with your marketing initiatives.
There are 33.4 million registered businesses in the United States. As much as we would like to, there is no way we can help them all. The next best option is to develop and maintain a network of affiliates who, like us, believe in helping clients achieve success through marketing initiatives.
Whether you are an established marketing, advertising, or PR agency looking to expand your client roster, or just starting out and looking to pick up that first contract, we have 12 years of experience in business development and lead generation for marketing agencies. Our multi-touchpoint marketing funnels work for us, work for our clients, and will work for you as well.
If business development and sales are not a problem, but client fulfillment is, our 12 years and more than 100 years of combined professional experience of our senior team are yours to share! Our full stack of digital marketing, advertising, and creative services can be outsourced, white-labelled and brought into your contract to get your clients the results that improve retention and foster upsells.
Lead gen funnels to get your agency sales, and fulfillment services to get your clients results.
