5.4 billion people worldwide use social media on a daily basis. Around 40% of social media users rely on their favorite platforms' content to make decisions for retail purchases, customer service interactions, and judging a brand's trustworthiness. This figure more than doubles for Gen Z and younger, with 85% reporting using social media for decision-making as consumers.
‍
Despite more than a quarter of the entire world's population going to social media for consumer-related information and decisions, only 44% of US businesses actively use social media for branding, interacting with customers, and driving revenue.

The reasons are multiple. The majority of business owners just don't have the time to devote to social media marketing. Others don't know where to begin. Some don't see the value in it, and outsource it to the cousin's dogwalker's neigbor's nephew who is inexperienced and does more harm than good for online presence.

Modern Social Media for businesses is not simply posting and hoping for the best. With billions of potential ICPs with eyes on your business, social media for brands is a Public Relations exercise, and should be handled by professionals. Our social media team has decades of experience in brand-affirming organic content, UGC, engagement & listening, and crisis management. Every post, tweet, reel, and video should carry a strategic purpose designed to support leads, sales, and revenue. This is what we do. Let's do it together.