Case Study: Salon/Spa
DESCRIPTION
A premier boutique Palm Beach aesthetics and laser spa approached Big Deal Agency to redesign their website, update branding and streamline online lead generation efforts across the entire funnel.  
When
February 2024
Who
Skincare Lab
A premier boutique Palm Beach aesthetics and laser spa approached Big Deal Agency to redesign their website, update branding and streamline online lead generation efforts across the entire funnel.  

Big Deal Agency’s creative department designed the entire look & feel for the brand, formulating a bespoke style guide with fonts, colors and a strict set of branding rules. Following the approved guide, our web development team got to work, building out a bespoke, mobile-responsive Webflow site with integrated appointment booking calendar and payment processor functionality.  

We used wireframing to custom-design the entire user experience with UI-UX guidance, featuring a custom user funnel, custom image swatches, and easily navigable services categories.

In addition to running lead generation traffic for appointments & services, Big Deal Agency's advertising team revamped Skincare Lab's offerings, creating a multi-tiered membership option to generate additional income for the spa via Monthly Recurring Revenue (MRR). Skincare Lab's revamped online presence, hypertargeted advertising and offer restructuring skyrocketed bookings and revenue for the spa.

KEY HIGHLIGHTS:

“Great design, amazing support!” - Skincare Lab Management
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