The Scope Client: Charter Schools USA Industry: Education Charter Schools USA (CSUSA), one of the nation's largest charter school operators with a network of 162 schools, engaged Big Deal Agency to drive enrollment growth, recruit qualified teachers, and deepen community engagement across all markets simultaneously.
"Don't know how we could have done this without them; they are creative-minded ad gurus!" - CSUSA Management
Performance
10,768
Qualified Leads
23.1M
Parents & Teachers Reached
8,760
Custom Social Posts
2.4M+
Emails Delivered
9 websites and 56 targeted landing pages built to power enrollment and recruitment campaigns across the full CSUSA network.
The Scope Client: Charter Schools USA Industry: Education Charter Schools USA (CSUSA), one of the nation's largest charter school operators with a network of 162 schools, engaged Big Deal Agency to drive enrollment growth, recruit qualified teachers, and deepen community engagement across all markets simultaneously.
"Don't know how we could have done this without them; they are creative-minded ad gurus!" - CSUSA Management
Performance
10,768
Qualified Leads
23.1M
Parents & Teachers Reached
8,760
Custom Social Posts
2.4M+
Emails Delivered
9 websites and 56 targeted landing pages built to power enrollment and recruitment campaigns across the full CSUSA network.
Our Multi-Channel Enrollment Strategy
Geo-Targeted Lead Gen
Designed geo-targeted funnels and social campaigns reaching parents of school-aged children in each school's local catchment area, hyper-targeting each advertisement to the audience.
Email Ecosystem
Built and executed a strategic email marketing system for parents and staff, delivering over 2.4 million communications across the network.
Creative Production
Photography, video production, and event coverage that brought each school's community to life across internal and external digital channels and landing pages.
Print Media Support
Overhauled and revamped marketing materials, training manuals, brochures, logos, style guides, posters, and event materials with full print design support.
Geo-Targeted Lead Generation
Designed geo-targeted funnels and social campaigns reaching parents of school-aged children in each school's local catchment area, hyper-targeting each advertisement to the audience.
Email Ecosystem
Built and executed a strategic email marketing system for parents and staff, delivering over 2.4 million communications across the network.
Creative Production
Photography, video production, and event coverage that brought each school's community to life across internal and external digital channels and landing pages.
Print Media Support
Overhauled and revamped marketing materials, training manuals, brochures, logos, style guides, posters, and event materials with full print design support.
14 Years of Supporting Education
The Legacy Nashville Collegiate Prep Knowledge Academies Stepping Stones Academy Miami Country Day School Trinity Christian Academy Andersen Christian Augusta Preparatory Wilson Hall Kiwi Kids Catalog
Industry: Education
Highlights
11
Private Schools & Daycares
76
Enrollment & Awareness Campaigns
4
Full School Rebrands
500,000+
Parents Reached
Full school rebrands for Nashville Collegiate Prep (Antioch, TN), Anderson Christian (Anderson, SC), Wilson Hall (Sumter, SC) and Stepping Stones Kids Academies (Seattle, WA). Designed and executed 76 open enrollment, summer programs, reputation management, open house/enrollment events, and evergreen awareness campaigns. Developed marketing plans, digital and print marketing collateral, including a $4 Million STEM program facility capital raising campaign for Augusta Preparatory Day School. Conducted on-site photography and videopgraphy, developed custom video for Nashville Collegiate Prep, Knowledge Academies and all locations of the Stepping Stones Kids Academies.
The Legacy Nashville Collegiate Prep Knowledge Academies Stepping Stones Academy Miami Country Day School Trinity Christian Academy Andersen Christian Augusta Preparatory Wilson Hall Kiwi Kids Catalog Industry: Education
Highlights
11
Private Schools & Daycares
76
Enrollment & Awareness Campaigns
4
Full School Rebrands
500k+
Parents Reached
Full school rebrands for Nashville Collegiate Prep (Antioch, TN), Anderson Christian (Anderson, SC), Wilson Hall (Sumter, SC) and Stepping Stones Kids Academies (Seattle, WA). Designed and executed 76 open enrollment, summer programs, reputation management, open house/enrollment events, and evergreen awareness campaigns. Developed marketing plans, digital and print marketing collateral, including a $4 Million STEM program facility capital raising campaign for Augusta Preparatory Day School. Conducted on-site photography and videopgraphy, developed custom video for Nashville Collegiate Prep, Knowledge Academies and all locations of the Stepping Stones Kids Academies.
Test, Hone, Repeat, Scale, Thrive
Geo-Targeted Enrollment Campaigns
Designed geo-targeted funnels and social campaigns reaching parents of school-aged children in each school's local area, hyper-targeting each advertisement to the audience.
Retargeting & Nurture Campaigns
Built and executed a strategic retargating campaigns through email, SNS and nurture remarketing to stay top-of-mind with parents, and tastefully direct them back to our CTA funnels.
Full Creative & Branding Support
From photography & video production, to marketing collateral, to full rebrands, our robust creative talent and tech stack support laser-focused, data-driven campaigns & strategies.
Relentless Commitment to Education
Education is the only industry that directly impacts the future generation each and every day. We believe that supporting education with our expertise leads to better outcomes for future generations.
Geo-Targeted Enrollment Campaigns
Designed geo-targeted funnels and social campaigns reaching parents of school-aged children in each school's local area, hyper-targeting each advertisement to the audience.
Retargeting & Nurture Campaigns
Built and executed a strategic retargating campaigns through email, SNS and nurture remarketing to stay top-of-mind with parents, and tastefully direct them back to our CTA funnels.
Full Creative & Branding Support
From photography & video production, to marketing collateral, to full rebrands, our robust creative talent and tech stack support laser-focused, data-driven campaigns & strategies.
Relentless Commitment to Education
Education is the only industry that directly impacts the future generation each and every day. We believe that supporting education with our expertise leads to better outcomes for future generations.
Our Verticals
Speed & Sport
E-Commerce
Education
Hospitality
Financial Services
Real Estate
Thrive.
Are you ready to become our next success story? In an industry that deals in fancy words and nebulous promises, we deal in results forged through strategy, relationships and expertise.
